A family business rooted in Central Hawke's Bay, Turfreys has spent 49 years building their reputation through quality work and honest service. Their product range spans trade essentials to premium home appliances, but their digital presence wasn't keeping pace. While at NZ Digital, we reshaped their site into a Shopify platform that properly serves their customers. We began with focused workshops, understanding the needs of their trade and retail requirements. The resulting site creates clear pathways for both audiences' needs. Considered search functionality, detailed product specifications and carefully placed recommendations have markedly improved their online performance. The site now gives their team proper control of their digital presence, while maintaining the authentic service their customers expect.