Pet nutrition doesn't have to feel clinical. Through bold headlines, playful illustrations and a dash of wit, we created a site that oozes personality while making specialised supplements simple to understand. The design balances function with flavour – streamlining product categories into clear paths that guide pet owners exactly where they need to go. We simplified the user journey from awareness to purchase, breaking down complex nutritional information into digestible sections. The navigation puts products front and centre, with distinct categories for dogs, cats, bundles and extras. An intelligent feeding calculator adds practical smarts, while real food photography shows the quality inside each pack. The result is a site that turns complex nutrition into an experience that feels as natural as a belly rub.