Design With Purpose
Design With Purpose
The fundamentals don't change. Only the tools do.
The fundamentals don't change.
Only the tools do.
Ayup, I'm Scott
Most products and brands have the same problem. Too many ideas, not enough focus.
I embed with teams to cut through that. Asking the right questions. Challenging what doesn't belong. Building things that are clear, intentional, and actually useful to the people using them.
UX, brand, product. Fintech, property, education, eCommerce. 17 years. Five countries.
17+
Years of Experience
Ayup, I'm Scott
Most products and brands have the same problem. Too many ideas, not enough focus.
I embed with teams to cut through that. Asking the right questions. Challenging what doesn't belong. Building things that are clear, intentional, and actually useful to the people using them.
UX, brand, product. Fintech, property, education, eCommerce. 17 years. Five countries.
17+
Years of Experience
Experience
Lariat
Strategic Design Partner
Aug 2017 - Present • Christchurch/Remote
I embed directly with teams and build what they actually need. Less agency overhead, more design that ships. Brand systems, interfaces, digital products — across five countries and counting.
Lariat
Strategic Design Partner
Aug 2017 - Present • Christchurch/Remote
I embed directly with teams and build what they actually need. Less agency overhead, more design that ships. Brand systems, interfaces, digital products — across five countries and counting.
Voyage
Lead Designer
Sep 2023 - Feb 2025 • Christchurch
Created scalable design systems by working closely with developers and key stakeholders. Combined user research, collaborative workshops, and AI-powered tools to deliver solutions that grew with the business. Each project focused on details that improved user experience while meeting business goals.
Voyage
Lead Designer
UI / UX Designer
Created scalable design systems by working closely with developers and key stakeholders. Combined user research, collaborative workshops, and AI-powered tools to deliver solutions that grew with the business. Each project focused on details that improved user experience while meeting business goals.
NZ Digital
Creative Director
Aug 2017 - Sep 2023 • Auckland/Remote
I’ve led digital transformation projects across industries, combining brand strategy, design, and digital marketing to drive real results. By working closely with teams, we created data-driven solutions through strategic workshops and collaborative design that truly connected with users.
NZ Digital
Creative Director
Aug 2017 - Sep 2023 • Auckland/Remote
I’ve led digital transformation projects across industries, combining brand strategy, design, and digital marketing to drive real results. By working closely with teams, we created data-driven solutions through strategic workshops and collaborative design that truly connected with users.
GWCM
Senior Digital Designer
Jun 2013 - May 2017 • Northampton/London
Led UX/UI design for digital platforms, creating user friendly solutions through research and testing. Built cohesive designs across print and digital while ensuring brand consistency.
GWCM
Senior Digital Designer
Jun 2013 - May 2017 • Northampton/London
Led UX/UI design for digital platforms, creating user friendly solutions through research and testing. Built cohesive designs across print and digital while ensuring brand consistency.
WTBI
Designer
Apr 2010 - Jun 2013 • Northamptonshire
Created digital solutions and engaging content across web, motion, and email campaigns while maintaining high standards in all deliverables.
WTBI
Designer
Apr 2010 - Jun 2013 • Northamptonshire
Created digital solutions and engaging content across web, motion, and email campaigns while maintaining high standards in all deliverables.
Juice Design
Junior Graphic Designer
Oct 2008 - Apr 2010 • Northamptonshire
Developed website layouts and digital assets while building Adobe Creative Suite expertise. Created email campaigns, web graphics, and social content.
Juice Design
Junior Graphic Designer
Oct 2008 - Apr 2010 • Northamptonshire
Developed website layouts and digital assets while building Adobe Creative Suite expertise. Created email campaigns, web graphics, and social content.
My Process
Request
Your project begins here. I listen for what you actually need, not what you think you need. The right questions upfront save everyone a lot of pain later.
01
Align
We get on the same page with visual direction and strategy. I'll create moodboards and explore possible directions that match your goals. This gives us a shared language and clear guardrails for the work ahead.
02
Create
This is where thinking becomes making. Brand, product, web, print. The work is always purposeful and deliberate. No filler.
03
Refine
Your input shapes what happens next. I present the work, take your feedback seriously, and strengthen what works. This isn't endless revisions. It's getting it right.
04
Deliver
Final product ready for use, with all technical details handled. Includes necessary files, guides, and next step recommendations. Retainer options available for ongoing evolution of your brand and design work.
05
Request
Your project begins here. I listen for what you actually need, not what you think you need. The right questions upfront save everyone a lot of pain later.
Align
We get on the same page with visual direction and strategy. I'll create moodboards and explore possible directions that match your goals. This gives us a shared language and clear guardrails for the work ahead.
Create
This is where thinking becomes making. Brand, product, web, print. The work is always purposeful and deliberate. No filler.
Refine
Your input shapes what happens next. I present the work, take your feedback seriously, and strengthen what works. This isn't endless revisions. It's getting it right.
Deliver
Final product ready for use, with all technical details handled. Includes necessary files, guides, and next step recommendations. Retainer options available for ongoing evolution of your brand and design work.
Achievements & Awards
01
Best Design Awards
Silver Award - Large Scale Websites
-
Defence Careers
2025
01
Best Design Awards
Silver - Large Scale Websites
-
Defence Careers
02
Awwwards
Honorable Mention
-
Mike Greer Homes
2024
02
Awwwards
Honorable Mention
-
Mike Greer Homes
03
CSSDA
Special Kudos
-
Mike Greer Homes
2024
03
CSSDA
Special Kudos
-
Mike Greer Homes
04
CSSDA
UI / UX / Innovation
-
Mike Greer Homes
06
CSSDA
UI / UX / Innovation
-
Kete
05
CSSDA
Special Kudos
-
Kete
04
CSSDA
UI / UX / Innovation
-
Mike Greer Homes
2024
05
CSSDA
Special Kudos
-
Kete
2024
06
CSSDA
UI / UX / Innovation
-
Kete
2023
07
Awwwards
Honorable Mention
-
Design Builders
2020
08
Awwwards
Honorable Mention
-
Smith & Sheth
2019
07
Awwwards
Honorable Mention
-
Design Builders
08
Awwwards
Honorable Mention
-
Smith & Sheth
SELECTED CLIENTS
New Zealand Defence Force
Pulse Energy
Williams Corporation
Mike Greer Homes
Design Builders
Zuru
Rayglass Boats
Lighthouse Financial
Lifetime
Xero
TVNZ
Netsafe
Otago Polytechnic
Lincoln University
AsureQuality
Family Health Diary
New Zealand Defence Force
Pulse Energy
Williams Corporation
Mike Greer Homes
Design Builders
Zuru
Rayglass Boats
Lighthouse Financial
Lifetime
Xero
TVNZ
Netsafe
Otago Polytechnic
Lincoln University
AsureQuality
Antipodes
Two Raw Sisters
Smith & Sheth
Re:News
Peaches & Cream
Atkins Ranch
Pearson Education
Oxford University Press
Mars Wrigley
Las Vegas Tourism
British Business Bank
British Library
Syngenta
Reed Recruitment
NFU
WD40 Group
HAVE A PROJECT
IN MIND?