Design With Purpose
Design With Purpose
Ayup, I'm Scott
I design for businesses, organisations and their customers.
I combine creativity and practicality to solve real problems. I specialise in UX/UI, strategy and brand development across fintech, property, education and eCommerce.
My approach is straightforward: ask questions, find effective answers, and create experiences that actually help people.
17+
Years of Experience
Ayup, I'm Scott
I design for businesses, organisations and their customers.
I combine creativity and practicality to solve real problems. I specialise in UX/UI, strategy and brand development across fintech, property, education and eCommerce.
My approach is straightforward: ask questions, find effective answers, and create experiences that actually help people.
17+
Years of Experience
Ayup, I'm Scott
I design for businesses, organisations and their customers.
I combine creativity and practicality to solve real problems. I specialise in UX/UI, strategy and brand development across fintech, property, education and eCommerce.
My approach is straightforward: ask questions, find effective answers, and create experiences that actually help people.
17+
Years of Experience
Ayup, I'm Scott
I design for businesses, organisations and their customers.
I combine creativity and practicality to solve real problems. I specialise in UX/UI, strategy and brand development across fintech, property, education and eCommerce.
My approach is straightforward: ask questions, find effective answers, and create experiences that actually help people.
17+
Years of Experience
My Process
Request
Your project begins here. I listen for what you need, not what you think you need. Your challenges point the direction, but understanding your actual goals drives my work. No unnecessary questions, just the ones that matter.
01
Align
We get on the same page with visual direction and strategy. I'll create moodboards and explore possible directions that match your goals. This gives us a shared language and clear guardrails for the work ahead.
02
Create
This is where I translate our discussions into tangible solutions - whether that's brand development, website design, or print materials. The work is always purposeful and deliberate.
03
Refine
Your input shapes what happens next. I'll present the work, collect your feedback, and make adjustments to ensure we're on target. This step is about strengthening what works, not endless revisions.
04
Deliver
Final product ready for use, with all technical details handled. Includes necessary files, guides, and next step recommendations. Retainer options available for ongoing evolution of your brand and design work.
05
Request
Your project begins here. I listen for what you need, not what you think you need. Your challenges point the direction, but understanding your actual goals drives my work. No unnecessary questions, just the ones that matter.
01
Align
We get on the same page with visual direction and strategy. I'll create moodboards and explore possible directions that match your goals. This gives us a shared language and clear guardrails for the work ahead.
02
Create
This is where I translate our discussions into tangible solutions - whether that's brand development, website design, or print materials. The work is always purposeful and deliberate.
03
Refine
Your input shapes what happens next. I'll present the work, collect your feedback, and make adjustments to ensure we're on target. This step is about strengthening what works, not endless revisions.
04
Deliver
Final product ready for use, with all technical details handled. Includes necessary files, guides, and next step recommendations. Retainer options available for ongoing evolution of your brand and design work.
05
Request
Your project begins here. I listen for what you need, not what you think you need. Your challenges point the direction, but understanding your actual goals drives my work. No unnecessary questions, just the ones that matter.
01
Align
We get on the same page with visual direction and strategy. I'll create moodboards and explore possible directions that match your goals. This gives us a shared language and clear guardrails for the work ahead.
02
Create
This is where I translate our discussions into tangible solutions - whether that's brand development, website design, or print materials. The work is always purposeful and deliberate.
03
Refine
Your input shapes what happens next. I'll present the work, collect your feedback, and make adjustments to ensure we're on target. This step is about strengthening what works, not endless revisions.
04
Deliver
Final product ready for use, with all technical details handled. Includes necessary files, guides, and next step recommendations. Retainer options available for ongoing evolution of your brand and design work.
05
Request
Your project begins here. I listen for what you need, not what you think you need. Your challenges point the direction, but understanding your actual goals drives my work. No unnecessary questions, just the ones that matter.
Align
We get on the same page with visual direction and strategy. I'll create moodboards and explore possible directions that match your goals. This gives us a shared language and clear guardrails for the work ahead.
Create
This is where I translate our discussions into tangible solutions - whether that's brand development, website design, or print materials. The work is always purposeful and deliberate.
Refine
Your input shapes what happens next. I'll present the work, collect your feedback, and make adjustments to ensure we're on target. This step is about strengthening what works, not endless revisions.
Deliver
Final product ready for use, with all technical details handled. Includes necessary files, guides, and next step recommendations. Retainer options available for ongoing evolution of your brand and design work.
Experience
Lariat
Freelance/Contract Designer
Aug 2017 - Present • Christchurch/Remote
Step into teams to solve challenges through strategic design and hands-on work. From brand systems to user interfaces, digital products to marketing campaigns - I deliver measurable results across all design disciplines.
Lariat
Freelance/Contract Designer
Aug 2017 - Present • Christchurch/Remote
Step into teams to solve challenges through strategic design and hands-on work. From brand systems to user interfaces, digital products to marketing campaigns - I deliver measurable results across all design disciplines.
Lariat
Freelance/Contract Designer
Aug 2017 - Present • Christchurch/Remote
Step into teams to solve challenges through strategic design and hands-on work. From brand systems to user interfaces, digital products to marketing campaigns - I deliver measurable results across all design disciplines.
Lariat
Freelance/Contract Designer
Aug 2017 - Present • Christchurch/Remote
Step into teams to solve challenges through strategic design and hands-on work. From brand systems to user interfaces, digital products to marketing campaigns - I deliver measurable results across all design disciplines.
Voyage
Lead Designer
Sep 2023 - Feb 2023 • Christchurch
Created scalable design systems by working closely with developers and key stakeholders. Combined user research, collaborative workshops, and AI-powered tools to deliver solutions that grew with the business. Each project focused on details that improved user experience while meeting business goals.
Voyage
Lead Designer
Sep 2023 - Feb 2023 • Christchurch
Created scalable design systems by working closely with developers and key stakeholders. Combined user research, collaborative workshops, and AI-powered tools to deliver solutions that grew with the business. Each project focused on details that improved user experience while meeting business goals.
Voyage
Lead Designer
Sep 2023 - Feb 2023 • Christchurch
Created scalable design systems by working closely with developers and key stakeholders. Combined user research, collaborative workshops, and AI-powered tools to deliver solutions that grew with the business. Each project focused on details that improved user experience while meeting business goals.
Voyage
Lead Designer
UI / UX Designer
Created scalable design systems by working closely with developers and key stakeholders. Combined user research, collaborative workshops, and AI-powered tools to deliver solutions that grew with the business. Each project focused on details that improved user experience while meeting business goals.
NZ Digital
Creative Director
Aug 2017 - Sep 2023 • Auckland/Remote
I led digital transformation projects across industries, blending brand strategy and digital marketing to deliver measurable results. Working alongside multidisciplinary teams, we created data-driven solutions through strategic workshops and collaborative design that connected with users.
NZ Digital
Creative Director
Aug 2017 - Sep 2023 • Auckland/Remote
I led digital transformation projects across industries, blending brand strategy and digital marketing to deliver measurable results. Working alongside multidisciplinary teams, we created data-driven solutions through strategic workshops and collaborative design that connected with users.
NZ Digital
Creative Director
Aug 2017 - Sep 2023 • Auckland/Remote
I led digital transformation projects across industries, blending brand strategy and digital marketing to deliver measurable results. Working alongside multidisciplinary teams, we created data-driven solutions through strategic workshops and collaborative design that connected with users.
NZ Digital
Creative Director
Aug 2017 - Sep 2023 • Auckland/Remote
I led digital transformation projects across industries, blending brand strategy and digital marketing to deliver measurable results. Working alongside multidisciplinary teams, we created data-driven solutions through strategic workshops and collaborative design that connected with users.
GWCM
Senior Digital Designer
Jun 2013 - May 2017 • Northampton/London
Led UX/UI design for digital platforms, creating user friendly solutions through research and testing. Built cohesive designs across print and digital while ensuring brand consistency.
GWCM
Senior Digital Designer
Jun 2013 - May 2017 • Northampton/London
Led UX/UI design for digital platforms, creating user friendly solutions through research and testing. Built cohesive designs across print and digital while ensuring brand consistency.
GWCM
Senior Digital Designer
Jun 2013 - May 2017 • Northampton/London
Led UX/UI design for digital platforms, creating user friendly solutions through research and testing. Built cohesive designs across print and digital while ensuring brand consistency.
GWCM
Senior Digital Designer
Jun 2013 - May 2017 • Northampton/London
Led UX/UI design for digital platforms, creating user friendly solutions through research and testing. Built cohesive designs across print and digital while ensuring brand consistency.
WTBI
Designer
Apr 2010 - Jun 2013 • Northamptonshire
Created digital solutions and engaging content across web, motion, and email campaigns while maintaining high standards in all deliverables.
WTBI
Designer
Apr 2010 - Jun 2013 • Northamptonshire
Created digital solutions and engaging content across web, motion, and email campaigns while maintaining high standards in all deliverables.
WTBI
Designer
Apr 2010 - Jun 2013 • Northamptonshire
Created digital solutions and engaging content across web, motion, and email campaigns while maintaining high standards in all deliverables.
WTBI
Designer
Apr 2010 - Jun 2013 • Northamptonshire
Created digital solutions and engaging content across web, motion, and email campaigns while maintaining high standards in all deliverables.
Juice Design
Junior Graphic Designer
Oct 2008 - Apr 2010 • Northamptonshire
Developed website layouts and digital assets while building Adobe Creative Suite expertise. Created email campaigns, web graphics, and social content.
Juice Design
Junior Graphic Designer
Oct 2008 - Apr 2010 • Northamptonshire
Developed website layouts and digital assets while building Adobe Creative Suite expertise. Created email campaigns, web graphics, and social content.
Juice Design
Junior Graphic Designer
Oct 2008 - Apr 2010 • Northamptonshire
Developed website layouts and digital assets while building Adobe Creative Suite expertise. Created email campaigns, web graphics, and social content.
Juice Design
Junior Graphic Designer
Oct 2008 - Apr 2010 • Northamptonshire
Developed website layouts and digital assets while building Adobe Creative Suite expertise. Created email campaigns, web graphics, and social content.
Achievements & Awards
01
Awwwards
Honorable Mention
-
Mike Greer Homes
2024
01
Awwwards
Honorable Mention
-
Mike Greer Homes
2024
01
Awwwards
Honorable Mention
-
Mike Greer Homes
2024
01
Awwwards
Honorable Mention
-
Mike Greer Homes
02
CSSDA
Special Kudos
-
Mike Greer Homes
2024
02
CSSDA
Special Kudos
-
Mike Greer Homes
2024
02
CSSDA
Special Kudos
-
Mike Greer Homes
2024
02
CSSDA
Special Kudos
-
Mike Greer Homes
03
CSSDA
UI / UX / Innovation
-
Mike Greer Homes
03
CSSDA
UI / UX / Innovation
-
Mike Greer Homes
05
CSSDA
UI / UX / Innovation
-
Kete
05
CSSDA
UI / UX / Innovation
-
Kete
04
CSSDA
Special Kudos
-
Kete
04
CSSDA
Special Kudos
-
Kete
03
CSSDA
UI / UX / Innovation
-
Mike Greer Homes
2024
03
CSSDA
UI / UX / Innovation
-
Mike Greer Homes
2024
03
CSSDA
UI / UX / Innovation
-
Mike Greer Homes
2024
04
CSSDA
Special Kudos
-
Kete
2024
04
CSSDA
Special Kudos
-
Kete
2024
04
CSSDA
Special Kudos
-
Kete
2024
05
CSSDA
UI / UX / Innovation
-
Kete
2023
05
CSSDA
UI / UX / Innovation
-
Kete
2023
05
CSSDA
UI / UX / Innovation
-
Kete
2023
06
Awwwards
Honorable Mention
-
Design Builders
2020
06
Awwwards
Honorable Mention
-
Design Builders
2020
06
Awwwards
Honorable Mention
-
Design Builders
2020
07
Awwwards
Honorable Mention
-
Smith & Sheth
2019
07
Awwwards
Honorable Mention
-
Smith & Sheth
2019
07
Awwwards
Honorable Mention
-
Smith & Sheth
2019
06
Awwwards
Honorable Mention
-
Design Builders
07
Awwwards
Honorable Mention
-
Smith & Sheth
07
Awwwards
Honorable Mention
-
Smith & Sheth
SELECTED CLIENTS
New Zealand Defence Force
Pulse Energy
Williams Corporation
Mike Greer Homes
Design Builders
Zuru
Rayglass Boats
Lighthouse Financial
Lifetime
Xero
TVNZ
Netsafe
Otago Polytechnic
Lincoln University
AsureQuality
Family Health Diary
New Zealand Defence Force
Pulse Energy
Williams Corporation
Mike Greer Homes
Design Builders
Zuru
Rayglass Boats
Lighthouse Financial
Lifetime
Xero
TVNZ
Netsafe
Otago Polytechnic
Lincoln University
AsureQuality
Antipodes
Two Raw Sisters
Smith & Sheth
Re:News
Peaches & Cream
Atkins Ranch
Pearson Education
Oxford University Press
Mars Wrigley
Las Vegas Tourism
British Business Bank
British Library
Syngenta
Reed Recruitment
NFU
WD40 Group
HAVE A PROJECT
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