Design Builders has been creating unique, award-winning homes across New Zealand since 1992. During my six-year tenure at NZ Digital, I maintained and guided their overall brand and digital strategy, working directly with their forward-thinking marketing team to elevate their presence across all channels. Everything we created was built around their philosophy of "a home built around you." This principle guided the complete overhaul of their website, where we crafted a digital experience that reflected the quality and attention to detail found in their homes. The site restructure focused on showcasing their design process and finished projects in a way that resonated with their target audience. Beyond digital, I developed comprehensive print materials that maintained consistent brand language across brochures, lookbooks, and internal documents. These materials supported their partners and reinforced their position in the market. I also created and executed numerous campaigns that increased brand awareness and generated qualified leads. Each initiative was measured against concrete objectives, with results directly informing future strategy. Myself and the NZD team helped shape how Design Builders communicated their unique approach to home design. This collaborative relationship allowed for efficient decision-making and consistent execution across all touchpoints. The work has received recognition within the industry for its strategic approach and effectiveness in elevating the Design Builders brand.
Service
Brand Strategy
Design Direction
UX/UI Design
While at
NZ Digital
Industry
Property & Construction