Seedlings runs two early learning centres in Halswell, Christchurch: Longhurst and Knights Stream Park. They're Reggio-inspired, bicultural, and run by owners who care how children learn. The old site showed none of that. And like most centres in New Zealand, they were full, so the site’s job wasn’t to chase enrolments. It was to show the centres properly, and be ready for when that changes.

I tidied the logo rather than redesigning it. Each part of the existing mark kept its place and got a clear meaning: the child at the centre, a nurturing frame, a feather for the korowai teachers wear, and five roots for Seedlings’ five core values. Copy stays warm, grounded and plain-spoken, with te reo woven through.

The Framer site is built around what parents actually ask: what a day looks like, who the teachers are, how enrolment works. Robbie at Ghost&Co shot original photography, real children, real educators. Enquiry forms are built and ready, switched off until the centres have space. In the first few hours after launch, the site had 290 unique visitors, a 26% bounce rate and nearly six pages per visit. Most of those people will be parents. The whole point was to show them how much the centres care.